Excuse for Not Marketing –“I know no one who knows anyone!”
Of all the excuses for not marketing, “I know no one who knows anyone” is the most absurd. As Mark Twain observed, “The secret of getting ahead is getting started.” The post Excuse for Not Marketing –...
View ArticleHave You Heard the 2nd Excuse for Not Marketing?
The second excuse for not marketing that we have heard from some lawyers is, “My partner does all the selling. I deliver the work”! It is clearly the responsibility of client relationship leaders to...
View ArticleAnother Excuse –“I can’t market, but I’ll hire someone who can.”
And another excuse for not marketing we have heard from attorneys – “I can’t market but I’ll hire someone who can.” Oh come on – practice pitches, proposals and even lunch. Contact someone in your...
View ArticleDo You Know the Zen Excuse for Not Marketing?
If ever there were a Zen excuse for not marketing, it is” I’m afraid of the process.” Oh, come on. Follow Arthur Ashe’s advice – “Start where you are. Use what you have. Do what you can.” The post Do...
View ArticleAn Agonizing Excuse for Not Marketing –“I failed once; why try again?”
This is the most agonizing excuse for not marketing, “I failed once; why try again?” Stop the agony and join post-mortem firm reviews on proposals that failed. Take advantage of your firm’s business...
View ArticleIntelligence Defying Excuse for Not Marketing
The following excuse from an attorney for not marketing defies intelligence, “I don’t know how to begin.” Although today’s marketplace for legal services is more challenging then ever, there is a...
View ArticleHow Often Have You Heard This Excuse for Not Marketing ? “I can only call 3...
How often have you heard this excuse for not marketing, “If I made 3 calls a day, I’d run out of people to call in 2 weeks?” Too many lawyers spend so much of their time working for one client that...
View ArticleSelf-Sabotaging Excuse for Not Marketing –“I always miss the new litigation.”
“I always miss the new litigation” is one of the most self-sabotaging excuses for not marketing that I have heard from attorneys. It is easy to solve. You and your practice group attorneys need to...
View ArticleA Badass Excuse for Not Marketing
This is one badass excuse for not marketing – “It’s been six months since I won that big case for my client. Why hasn’t SHE called ME?” I heard that quote directly from an attorney. IT IS NOT...
View ArticleGrapes of Wrath Complaints About Marketers
We have identified Grapes of Wrath complaints about marketers from in-house counsel,” We were outnumbered and out-talked.” Pick which ever grape fits your business development style: * Sending too...
View ArticleHas Your Marketing Approach Been Rejected and Client Retention Faltering ?
Has your marketing approach been rejected and client retention faltering?? In fact, a frequent comment we hear from in-house counsel is that lawyers “just show up and offer legal advice. They don’t...
View ArticleReduce Stress with the New Law Firm Marketing Coloring Book
In a few days, you can download or purchase THE NEW COLORS OF LAW FIRM MARKETING – the world’s very first law firm marketing coloring book. Are you ready to learn marketing from a whole new...
View Article“Hysterical and fun new way to teach attorneys on marketing and business...
The New Colors of Law Firm Marketing is the world’s first law firm marketing coloring book focusing on marketing and business development. Humorous quotes heard over the years from attorneys and...
View ArticleYour Law Firm Marketing Mentors and Tormentors!
We are often called law firm marketing mentors and tormentors since we find the most important element of good business development is accountability. Our Lead Tracker system keeps our clients on...
View ArticleCookies are for Closers – But Not for Attorney Marketing
A current movie marketing campaign says “Cookies are for Closers ” but we hasten to add they are not for attorney marketing. Experienced marketers know that closing new business, or asking for the...
View ArticleEmails Do Not End in Handshakes
Emails do not end in handshakes is a critical observation lawyers need to heed when on a new business development campaign. My article in the March issue of Marketing the Law Firm is aimed at...
View ArticleNew Way to Educate Lawyers on Marketing
Legal Business World’s feature on marketing focused on our new law firm marketing coloring book, The New Colors of Law Firm Marketing. Calling it “Husterical and fun way to teach lawyers business...
View ArticleSensational 87% Increase in New Business With Coaching
It is no surprise to us that Xerox Corporation found an 87% increase in new business with coaching. They identified that the impact of using a coach as a support activity after formal training...
View ArticleReveal Your Firm’s Under Performing Marketing Assets — Catapult Your Revenues...
Under performing marketing assets, when identified, are a real drag on your firm’s revenues. Out of the 25 questions we use to build a successful business plan for clients, what would your responses...
View ArticleASTONISHING: “CLIENT EXPERIENCE” IS FINALLY LEGITIMATE – What do in-house...
Client experience is finally legitimate and being given significantly more attention by marketing professionals, according to the Bloomberg Law and LMA 2017 survey. Entitled “Aligning Marketing...
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